HessConnect: Lawyer Productivity Office Tools
When I talk about lawyer productivity the first thing that generally comes to (their) mind is how to streamline their office, procedures, client management, and efforts to grow their practice. However
  • Viveca Hess
  • Apr 05, 2019
EP-040-Personalized-Branding-
Drilled into our heads from law school is to work hard, bill lots of hours and provide high quality work. And, building a network of high quality relationships through various events, networking oppor
  • Viveca Hess
  • Mar 19, 2019
HessConnect: A Story Narrative for your Law Clients
A content marketing strategy which is what I’ve been chatting about on these last three shows is nothing without a story narrative that weaves us in, that makes us feel, that makes us willing to tak
  • Viveca Hess
  • Feb 28, 2019
HessConnect: Know Your Law Client Audience for Successful Content Markteing
In the last two posts I defined content marketing and the benefits, and then having a plan, a strategy before engaging, and now let’s dive into your audience. Because, how are you going to execute a
  • Viveca Hess
  • Feb 21, 2019
HessConnect: Your Law Client Content Marketing Plan and Strategy
No one plans to fail, but fail to plan – and we know how that ends. In this episode I’m talking about having a plan and strategy for your content marketing. As mentioned in last weeks podcast,
  • Viveca Hess
  • Feb 14, 2019
hessconnect: defining value for your law clients through content marketing
This month will be all about content marketing – because useful content should be at the core of all your marketing! Traditional marketing is becoming less effective and I want you to understand
  • Viveca Hess
  • Feb 08, 2019
Future Pacing LinkedIn Features for Lawyers
As you may have noticed, this first month of 2019 has been all about LinkedIn newest features and how to leverage these to grow your law practice, position yourself more efficiently online, or build o
  • Viveca Hess
  • Jan 31, 2019
Voice Your Lawyer Self to Personalize and Connect
Last week I began covering some of the newest updates to LinkedIn – and they are taking off, so get in here and find out how you can leverage it to build your influence whether to grow your law
  • Viveca Hess
  • Jan 24, 2019
New Tools, New Opportunities for Lawyers
As you may (or may not) know, LinkedIn has been adding features at warp speed, some of which I’ve cherry picked out for you as most relevant to growing your law practice and positioning lawyers for
  • Viveca Hess
  • Jan 17, 2019
Navigating Your Way
Welcome back and here’s hoping you had a great new year! As we start the new year of 2019, I’ll be sharing a new up-leveled version of LinkedIn with you.  Specifically, I’ll be showing
  • Viveca Hess
  • Jan 11, 2019

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